ABOUT US

Welcome to Feridax, the UK’s premier independent wholesaler and brand marketer in the motorcycle clothing and gear sector. Since our establishment in 1957, we have continually evolved, driven by our commitment to providing exceptional products and services to motorcycle dealers across the UK, Ireland, and the Channel Islands.

Founded by the visionary Jim Feriday, Feridax Ltd. has a rich heritage in the motorcycle industry. Jim was a brilliant inventor, best known for creating the first Twinned Seat and numerous other innovations in motorcycle parts and accessories. One of his most renowned creations, the Feridax Screen, a custom-made motorbike windshield, is still requested by enthusiasts today. Originally established as a manufacturer of motorcycle parts and accessories, Feridax transitioned into importing and distributing products in 1957, paving the way for its evolution into a leading wholesaler of motorcycle clothing and motorbike gear.

feridax building 2025

Feridax has always been shaped by the passion and expertise of its people. Tony, who started his journey in the warehouse, climbed the ranks to become Purchasing Director and ultimately acquired the company in 1994. His Italian heritage and multilingual skills made him an invaluable asset, fostering strong relationships with suppliers and driving the company’s growth. In 2006, Tony’s daughter, Anna, took over leadership, continuing the family legacy and reinforcing Feridax’s position as a market leader in motorcycle clothing and accessories.

Our dedication to service excellence is what sets us apart. As a leading UK wholesaler of motorcycle clothing and gear, we work tirelessly to provide our dealers with reliable stock availability, competitive delivery rates, and a customer-first approach. With an outstanding marketing department that expertly promotes our brands, a dedicated sales team fostering strong dealer relationships, and an experienced purchasing team maintaining valuable supplier connections, we ensure Feridax remains at the forefront of the industry.

Originally based in Birmingham’s Jewellery Quarter, Feridax relocated to Halesowen in 1976. Our warehouse was constructed in 1996, followed by an office expansion in 1999, enabling us to continue growing and evolving. Recognised as MCN Wholesaler of the Year, we take pride in our extensive range, excellent customer service, and commitment to delivering top-tier motorbike gear across the UK.

At Feridax, we are more than just a distributor, we are a trusted partner for dealers, suppliers, and motorcycle enthusiasts, ensuring the best products reach the market with unmatched service and expertise.

biker wearing shoei motorcycle helmet and spada motorbike gear
biker riding motorbike with motorbike protective gear

For over 50 years, Feridax has been the exclusive distributor of SHOEI helmets in the UK, and for 40 years, we have proudly distributed SIDI boots. Our vision is to curate a sought-after portfolio of brands that complement rather than compete with each other, offering a diverse range of high-quality motorbike gear that caters to different aspects of the industry. We prioritise long-standing partnerships with key suppliers and are always on the lookout for innovative brands that align with our mission.

We currently have a large range of brands offering high quality motorcycle clothing and motorbike gear. Click here to see our brand portfolio.